Freshwater has a definite philosophy and style with which it creates value for its client companies. That approach involves the following:
Hands-on involvement by the Firm's Principals
Collecting and analyzing as much data as circumstances permit
Calm, clear thinking in chaotic and confusing situations
Unambiguous recommendations and action plans
Decisive action and crisp implementation (when requested)
Introducing a corporate culture of self-sufficiency, innovation and value creation
Establishing self-governing systems which align the economic interests of employees, managers and shareholders
Establishing clearly defined and well understood strategies, tactics, goals and performance measurement systems
Establishing and maintaining high standards for effort, performance and business ethics
Introducing and enforcing new standards of personal and corporate accountability
Emphasizing growth and transformation over destruction and liquidation
Employing objective, hard-nosed financial criteria for making business decisions
Treating customers, employees and managers with respect
Developing strong financing strategies and long term funding relationships
We believe decisions and actions should be primarily data driven within the broad context of a clear mission and a sound strategy. But collecting and analyzing data is often a luxury not available in chaotic situations. That is when experience, perspective and wisdom are of paramount importance. We strive to bring order to chaos and remain calm and rational in the maelstrom. How? We have been through it before - often with significant "skin in the game". Our Firm offers much more than statistical analysis and fancy reports. We offer judgment and implementation know-how based on experience.
And we know when to leave. Our job is to right the ship, not sail it.